Keywords: cagr-compounded annual growth rate, product segmentation, sub - segmentation, tvs motors enjoys monopoly market in the moped.
6 segmentation targeting positioning (stp) tvs motors are strong competitors o hero honda has models/products in almost every bike segment vizlate.
Scooty is an indian brand of scooters manufactured by tvs motors designed for women, scooty is the largest selling scooter brand in its segment in 1996, scooty went through a repositioning exercise to target women though it tv series is believed to reinforce scooty's position in the minds of the target consumer.
Tvs motors is the only two wheeler automobile which has its penetration all consumer segments they have products like apache atr which. Tvs motor to focus on rural market, entry-level segment so between these two vehicles, our target, including exports, is a 30% rise in sales if you look at hero honda (motors ltd), they have consolidated their position in.
Segmentation, targeting and positioning of hero moto corp khushboo motor company limited bajaj auto ltd tvs motor company.